thinkpink_93 asked:


I own a handbag and accessories boutique that has been featured on Good Morning America and in Cosmopolitan and other magazines. We are not a tiny company and have received great press but we are also not a really large company yet either as we are only entering our 3rd year. So in the spirit of offering what people find most valuable, can you please answer the following question?

Is it more important for you to receive FREE Shipping or lower prices?

For example, both Zappos and Piperlime offer Free Shipping/Returns but their prices are inflated to cover these costs so in reality, it is really not free but this seems to appeal to a lot of people.

Examples,

On Piperlime, they offer a handbag at $84. We sell the same bag for $69.99 plus $7 for (2-3 day priority) shipping so total is $76.99. So you save $7 when purchased from us.

Zappos sell a ring for $67. We sell the same ring for $49.99 plus $7 for (2-3 day priority) shipping so total is $56.99 In this example you save close to $20.

Do you just look at sites that offer Free Shipping or would you take the time to comparison shop?

Thank you for taking the time to read and answer this. I’ve always just tried to offer really fair prices as I thought people look for the best price with good quality and service. Less than 10% of people return something so I didn’t want to charge for something they likely would never use but if this is more important to you than just the price point, I would love to know so I can incorporate that.

Thank you very much for your time!

BILLY